• Use settings to apply grid lines to your camera - so you ensure your shot will be at the correct angle/level
• Wipe camera lenses clean - your phone has probably been in your pocket/purse and picked up dirt and smudges
• Make sure your camera is on the "Professional Setting" for both photos and video- so you get the best quality for use on the socials
• Do not apply any filters
• Add background music to video.
• ALWAYS add captions to your videos! (our audience is 80% more likely to read content on a mobile and increasingly without sound).
• Add max 5 hashtags to each post.

1. YouTube - Formulae = 1st a Hook, these 5 words are crucial i.e. a reason why our audience should keep watching (hard hitting, punchy, curiosity, concise, straight to the point-talk to the camera), then 10 - 60 second clips, include your face, to show you are human and it is more like a testimonial, and 3 key leakproof lingerie benefits, keep it simple and easy to understand and then actionable with a CTA (call to action) i.e. SHOP NOW before you miss out.
2. TikTok - Formulae =30 second clips containing a hook, followed by short clips of 3 key points of key attributes, include 1 with your face, and then a CTA
3. Instagram - Formulae = a Hook, then 10 - 60 second clips of testimonial, your face and 3 key leakproof lingerie benefits, and then a CTA

Make it about the audience, not you.

✨Be declarative. Bold. Contrarian.

✨The more specific, the better.

✨ Descriptor words (UNFAIR, OBSESSION WORTHY, etc.)

✨ Opposite (Things I DIDN’T DO to achieve ____)

✨Be the one to solve it. Use their language and tone.

✨ “Mirroring” is a powerful psychological tool to attract because people like people similar to them.

✨Simplicity is Key: People are distracted. Make things easy to read. Easy to click. Easy to buy.

✨You may feel repetitive, but no one is studying your content as closely as you.

✨Repeat your message, increase your sales.

✨Sell Emotion: Motivation? Empathy? Tough love? Luxury? Confidence?

The 3 key points could include clips of you unboxing your Undieversals, comparing them to other underwear (material used, functionality, shape, how they feel off and on.....)

Some top performing hooks are:

• "One of the best......"
• "One of the worst....."
• "Here's a free alternative to...."
• "Why everyone is wrong about...."
• "The shocking truth about...."
• "The dirty little secret behind..."
• "The one thing that nobody wants to admit about...."

"I saw this all over TIKTOK and decided to try it for you and I love it because......"..3 key points about Undieversals.

The following are sizes of content ideal for each social network:

• Facebook – 1,200 x 628
• Twitter – 1,024 x 512
• LinkedIn – 800 x 800
• Google+ – 800 x 1,200
• Pinterest – 735 x 1,102
• Instagram – 1,080 x 1,080

BE FUN. BY YOU.

• Shorts (TikTok, Instagram reels, YouTube):

1. "Real Life Testimonials": reviews about the comfort. luxury and reliability of our leakproof lingerie, whether postpartum, menstrual or mild incontinence comfort is needed. Share stories about how Undieversals have made a difference in your life. The fit, the material, the versatility. Use hashtags like #RealWomenRealStories and #LeakproofLuxury
2. "Day in the Life": Create a "Day in the Life" series of you wearing the Undieversal lingerie during your daily activities. Show how the lingerie seamlessly fits into your busy life, providing you luxurious feeling, protection and peace of mind. Demonstrating not only the practicality but also the comfort of Undieversals. Use hashtags like #DayInLeakproofLuxury and #LingerieThatWorks.
3. "Style and Substance": Highlight the stylish aspect of your lingerie. Show how Undieversals are luxury leakproof lingerie and not just functional, but also fashionable. You could create a series of videos showcasing how to multi-functional they are. Style them with different outfits. How easy they are to care for. Use hashtags like #StyleWithSubstance and #FashionMeetsFunction.
4. "Never Being Caught Short Again: How Leakproof lingerie allows you to be the Boss of your life"- demonstrate the protection provided and mitigation of fear of stains and leaks due to high absorbency and numerous leakproof layers.
5. "Onestop shop for Lingerie: Versatility of leakproof lingerie" (ie from gym, shopping, lunch, night out, time of the month, postpartum care, minor bladder incontinence)- providing support, comfort, eliminating need for other additional products.
6. "Ultimate Guide to Packing for holidays: Why Leak Proof Underwear is a Must-Have"
7. "Worry-free Postpartum Protection" - support and empowerment from minor bladder leaks and showing easy of transition from use, wear and care- simplify life and maintenance. Back-up plans for the longer days being to carry a spare pair in the discrete pouch.
8. "Experiencing the (destination) : A Leakproof Wardrobe Essential"
9. "How we are a game changer for Minor Leak Peace of Mind" - how Undieversals allow you to relax and enjoy life and not be hindered by minor incontinence! Be the Boss!
10. "Can workout gear change your life? Watch this!"- how you only need Undieversals to mitigate sweat, VPL and cameltoe at the gym, yoga, running, weightlifting.....
11. "Travel Light to (destination): How Leakproof lingerie Simplifies Your Journey"- you only need Undieversals for your whole trip - we provide worry free day to day underwear solutions- whatever your time of life!
12. "Eco-Friendly Travel in (location) : Sustainable Leakproof Lingerie Picks"- we use organic cotton and packaging made from ocean bound plastic.
13. "The Adventurer's Checklist for (destination): Staying Comfortable with Leakproof Technology"

• Ideas for Stories (Instagram, Facebook) and Shorts:

1. Packing Essentials Highlight: Start with a story showing you packing your suitcase for your trip to (destination), with a focus on the leakproof underwear as a travel essential. Talk about their benefits and why they are a must-pack item. This could be for a weekend away, a long day trip, long haul flight.....how has the use of Undieversals benefitted you.
2. Travel Transit Tales: Share a clip or boomerang of you in transit (e.g. on a plane or in an airport) discussing how leakproof underwear ensures comfort during long-haul flights or layovers. Mention how they stay discreet and comfortable without sacrificing style and luxury.
3. Activity-Driven Showcase: Post a series of stories where you are preparing for different activities such as the gym, sport, work, shopping, hiking, dining out, etc. Highlight how leakproof lingerie/underwear blends seamlessly into your travel wardrobe for any occasion and activity- anytime, anywhere.
4. Real-Time Reviews: Throughout your trip, provide real-time reviews of how the leakproof lingerie holds up during various travel situations
5. Unplanned Situations: Address unexpected inconveniences where the leakproof lingerie offers a solution, such as sudden weather changes, spills, long delays or limited access to laundry facilities. This not only showcases their utility but also evokes empathy from viewers who've faced similar challenges.

We would appreciate your content to mash together your reviews and content to further generate brand awareness:

1. Shots of you unboxing your Undieversals
2. Shots of you in your Undieversals in a variety of situations to demonstrate their versatility: relaxing, getting ready to go out, sport, home, shopping, time of the month, staying in and out with your friends, dinner, with family...key activities in your active life!
3. Shots of you showing that you can use Undieversals under any type of clothing- active wear, office and evening outfits.
4. Shots of you taking care of your Undieversals - machine wash at 30 degrees, line drying- wear.care.reuse!
5. shots of you using Undieversals in key locations/cities - to demonstrate our global reach!

Please send content for us to use to partners@undieversal.com

We are looking for partners to collaborate and build our new brand of stylish leakproof underwear. We see this as the opportunity for a long-term partnership for the right collaborators.

Undieversal artefacts such as logo etc are provided for your use in the Ambassador kit.

We're searching for professional, energetic, native English-speaking content creators to produce UGC, trendy, short-form, portrait format videos tailored for platforms like TikTok, YouTube and Instagram Reels to drive brand awareness, USP and sales.

These videos will potentially be run as ads.

What’s in it for you?

🎁 FREE products (Undieversal lingerie ++)

🌟you get 20% commission for products sold under your code

Our goal is to enhance brand awareness and showcase the significant impact our product has to empower women against leakage!

We aim to connect with our audience authentically, highlighting real-life experiences and the positive impact of our underwear on daily comfort and confidence.

We'd love to see videos of you unboxing, wearing your Undieversals, using laundry bag and discrete carry pouch and showing the positive impact of wearing this underwear has on all aspects of your life.

For example, no more having to rush out of a meeting, home, out of the gym, from the park, earnestly searching for a public toilet to change your tampon/pad. Confidently enjoying long journeys in the car, train, plane, chilling with friends and family knowing you are protected for up to 12 hours (5 tampons worth of liquid)!!! And they are not only functional but also feminine underwear.

Our target audience are women who like sport (crotch sweat and camel toe), menstruate, want support due to leakage during postpartum or even when you laugh or sneeze!

We are seeking to work with top creators/influencers to make us pop and be the fun and exciting way to tackle leakage with reels, photo content and post it on their Socials and include the hashtag #undieversaljourney

✨ What You'll Be Doing:

1. Craft 10 to 60 second trendy videos that will potentially run as ads.

2. Use key points about Undieversal for ideas, but you’ll have the freedom to innovate and we encourage you to show your unique personality and style.

3. Use trending audios, video styles, and themes for relatability.

4. Maintain professional quality throughout the content.

5. End with a compelling call to action like “Buy your Undieversals now and get 20% off storewide”. “Become an Undieversal ambassador and earn!” We can provide some example videos if you are interested of videos relatable styles, but while using/promoting Undieversal as the solution.

6. Issue to us for approval prior to posting

🎯What We Expect:

- Passion and Enthusiasm: Display an authentic, educational but also playful connection with the audience.

- Creativity: Make Undieversal stand out in a fun and engaging manner.

- Quality: Video should be high resolution with clear audio —no background noises unless related to the video.

💌 Engagement:

-Use emotions, gestures, and relatability to stress pivotal points like "stylish Leakproof confidence", "For all ages and sizes!", “eco-friendly fabrics and machine washable” “luxury leakproof lingerie”……etc.

-Trend Conscious: Be up-to-date with ongoing trends and use them to amplify the content's appeal.

-Environment: Whether indoor or outdoor, make sure you have good lighting. Wipe your camera before recording to ensure clarity.

Please contact partners@undieversal.com for more information.

We want to empower you to be on this journey as well as make money!